Who am I? The Unconventional Trailblazer!
I’m Dave Feral, an AI Director and Storyteller with over 20 years of experience in design, technology, and narrative. My journey began in digital design, blending aesthetics and function, and evolved into leading projects that explore how technology — especially AI — can expand the boundaries of storytelling. Today, I focus on directing compelling narratives and experiences that feel raw, human, and unforgettable.
Photo by Barry Mackelary
In 2022, I moved to Copenhagen, drawn by its vibrant culture and creative energy. This shift became a turning point, inspiring me to combine cinematic direction, street culture, and AI into stories that connect across screens, galleries, and brands.
What I Do
I specialize in AI Direction and Mixed Media Storytelling, including:
- AI-Driven Exhibitions Immersive installations directed to challenge and inspire.
- Character & Narrative Direction Building consistent, emotionally engaging characters and worlds.
- Campaign Direction Leading AI-enhanced campaigns that merge brand storytelling with cinematic energy.
- Creative Partnerships Collaborating with brands and studios to push boundaries with AI tools.
- AI Strategy & Consulting Advising on how to integrate AI into creative workflows with impact.
Why Work With Me?
With over two decades of creative leadership, I bring a director’s vision shaped by experience across art, design, and technology. My role is not just to create, but to direct AI as part of a larger cinematic toolbox — shaping stories with authenticity, imperfection, and edge. Whether it’s a commercial, an immersive installation, or an experimental short, I don’t just work with AI — I direct it toward stories that matter.
